Neptune SUPs
We’re really excited to share some news…
Alex, the founder of Project Demeter, has officially taken over Neptune SUPs – an independent paddle board brand built around community, sustainability, and a genuine love for the outdoors. (And the new website is now live!)
More Than Just Paddle Boards
Neptune SUPs was originally established in 2013 with a simple goal: make paddle boarding more accessible for everyone. Not overpriced. Not intimidating. Just high-quality paddle boards created by people who genuinely love being out on the water.
The brand has built a loyal community over the years by focusing on:
- Quality boards at fair prices
- A welcoming, beginner-friendly approach
- Respect for the ocean and environment
- Long-lasting products designed properly
And that’s exactly what attracted Alex to the business in the first place.
Why Neptune SUPs and Project Demeter Work So Well Together
At their core, both Neptune SUPs and Project Demeter care about the same thing: protecting the natural world while helping people enjoy it more. The places we paddle matter. The oceans, lakes, rivers, coastlines and wildlife around us deserve protecting.
Neptune SUPs has always believed that outdoor spaces should be respected, looked after, and enjoyed responsibly – which aligns naturally with Project Demeter’s mission.
Independent, Passionate and Community Focused
One of the things Alex loved most about Neptune SUPs was that it’s still an independent brand with a real personality behind it. No corporate nonsense. No inflated pricing. No trying to constantly push unnecessary upgrades.
That community feel is something both Neptune SUPs and Project Demeter value massively. Whether it’s helping someone choose their first board or encouraging people to spend more time outdoors, it’s all about making people feel welcome.
Sustainability Still Matters
Of course, sustainability remains a huge part of the conversation too.
Neptune SUPs works with trusted manufacturers using high-quality materials designed to last because products that last longer create less waste. 1% of Neptune revenue will go into Project Demeter to support our ambition to help everyone make a difference in the fight against climate change.
A Really Exciting New Chapter
For Alex, taking over Neptune SUPs isn’t just a business decision, it’s something rooted in genuine passion. And in a world where most of us spend too much time indoors or staring at screens, that feels more important than ever.
This is just the beginning for our next chapter. Whether you’re already part of the paddle boarding world or completely new to it, we’d love for you to get involved.